Calling all fishermen!

May 23, Sorrento – In order to promote fair chase and proper release on Shuswap Lake, Off The Hook, Sorrento’s Outdoor Store will be holding the First Annual Catch and Release Fishing Derby on Saturday May 23rd.

Sponsors Mandy Davis of Off The Hook and Paul Morris of Rainbow Alley Charters want to host a fun-filled day for fishermen, young and old while drawing attention to local conservation regulations to protect the fish in Shuswap Lake.

So, all you fishing enthusiasts, pack up your favourite fishing gear and bring your boats to the public boat launch at the White Sands Resort, rain or shine! Fish a little or a lot and when you catch a rainbow trout of 50cm or more, capture your moment with a digital camera and release your fish. Take the picture to the boat launch before 6 pm and it will be placed into a barrel along with all the other trophies-of-the-day. The first picture drawn will be the winner of the grand prize of a Bradley digital food smoker, valued at $500. It couldn’t get any better than that!

There will be free hot dogs, chili, coffee and juice back at the boat launch.

The entry fee for the derby is $50 per boat. You may pre-register at Off The Hook or by telephoning the store at 250-675-3633. Visa and Master Card are accepted.

For further information, call Paul Morris at 250-804-6637. And don’t forget your camera!

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